FreeRice is a creative web-based vocabulary game that ties every correct answer to the donation of rice to WFP. For every correct answer to FreeRice’s online vocabulary game, the site donates 10 grains of rice to its official humanitarian partner, WFP . When you play the game, advertisements appear on the bottom of your screen. The money generated by these advertisements is then used to buy the rice. So by playing, you generate the money that pays for the rice donated to hungry people.
Just 830 grains of rice were donated on FreeRice’s October 7 launch date. Since then, bloggers and social networking sites like YouTube and Facebook have helped spread the word and, on November 8 alone, over 70 million grains were donated – equivalent to more than seven million clicks on the site.
FreeRice is the latest brainchild of US online fundraising pioneer John Breen, who first tied funds to clicks on the Web in 1999 with the Hunger Site, at the time, a WFP partner. Breen runs the Poverty.com website, a portal for information and facts about hunger and related diseases.
FreeRice relies on private companies’ ad space payments to underwrite donations to WFP. The rice is paid for by the advertisers whose names you see on the bottom of your vocabulary screen. This is regular advertising for these companies, but it is also something more. Through their advertising at FreeRice, these companies support both learning (free vocabulary for everyone) and reducing hunger (free rice for the hungry).
FreeRice has a custom database containing thousands of words at varying degrees of difficulty. There are words appropriate for people just learning English and words that will challenge the most scholarly professors. In between are thousands of words for students, business people, homemakers, doctors, truck drivers, retired people… everyone!
FreeRice automatically adjusts to your level of vocabulary. It starts by giving you words at different levels of difficulty and then, based on how you do, assigns you an approximate starting level. You then determine a more exact level for yourself as you play. When you get a word wrong, you go to an easier level. When you get three words in a row right, you go to a harder level. This one-to-three ratio is best for keeping you at the “outer fringe” of your vocabulary, where learning can take place. There are 50 levels in all, but it is rare for people to get above level 48.
Related links:
www.FreeRice.com
World Food Program - WFP
Just 830 grains of rice were donated on FreeRice’s October 7 launch date. Since then, bloggers and social networking sites like YouTube and Facebook have helped spread the word and, on November 8 alone, over 70 million grains were donated – equivalent to more than seven million clicks on the site.
FreeRice is the latest brainchild of US online fundraising pioneer John Breen, who first tied funds to clicks on the Web in 1999 with the Hunger Site, at the time, a WFP partner. Breen runs the Poverty.com website, a portal for information and facts about hunger and related diseases.
FreeRice relies on private companies’ ad space payments to underwrite donations to WFP. The rice is paid for by the advertisers whose names you see on the bottom of your vocabulary screen. This is regular advertising for these companies, but it is also something more. Through their advertising at FreeRice, these companies support both learning (free vocabulary for everyone) and reducing hunger (free rice for the hungry).
FreeRice has a custom database containing thousands of words at varying degrees of difficulty. There are words appropriate for people just learning English and words that will challenge the most scholarly professors. In between are thousands of words for students, business people, homemakers, doctors, truck drivers, retired people… everyone!
FreeRice automatically adjusts to your level of vocabulary. It starts by giving you words at different levels of difficulty and then, based on how you do, assigns you an approximate starting level. You then determine a more exact level for yourself as you play. When you get a word wrong, you go to an easier level. When you get three words in a row right, you go to a harder level. This one-to-three ratio is best for keeping you at the “outer fringe” of your vocabulary, where learning can take place. There are 50 levels in all, but it is rare for people to get above level 48.
Related links:
www.FreeRice.com
World Food Program - WFP
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